Google Takeover

Google is one of the most well known WebPages to just about everybody. Because of Google’s ability to basically take over the web it brings concern to other search engines because they believe that Google is favoring its own search products over those from other companies. Since Google is a business they use their strongest commodity, information on the user, to place specific advertisements, making them money. To Google, it is a business, and they are succeeding greatly.

During the podcast Danny Sullivan mentioned that nobody can ultimately provide proof that Google is strong arming its competitors, which is what keeps Google in the “game” and Google uses it to its advantage.  Google competitors continue to argue the idea of net neutrality, which is the basic idea that they are saying Google is playing favorites with those who pay more, or are supported by them. Google knows exactly what they are doing by collecting information on all users because then they can use that information to help them decide what advertisements to post to which users.

I honestly don’t think that Google has done anything wrong because in the end, the internet is all a business. It is all about getting information out to users and making money, which Google has clearly conquered that. I think eventually other search engines will slowly disappear and become less and less popular because of the take over of Google and nobody being able to specifically prove that Google is doing anything wrong, so the internet and users will be taken over by Google eventually. Google is a quick and easy way to search information on anything possible and having that at just about everybody’s fingertips, which will lead to the take over of Google.